Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Questionnaire Design provides practical guidelines to plan, structure, and compose questionnaires effectively, ensuring valuable data insights are captured. The updated fifth edition recognizes the challenge of gaining clarity and provides advice for online surveys, with bullet-pointed takeaways for easy navigation.

Format: Paperback / softback
Length: 344 pages
Publication date: 03 May 2022
Publisher: Kogan Page Ltd

Good data is essential for informed decision-making, and the increasing availability of online survey software has opened up new opportunities for organizations to engage with their customers, employees, and the public. However, the challenges faced by questionnaire writers remain, and the growing demand for surveys and limited time available for potential respondents make the task even more difficult. To capture the attention of your target audience, your questionnaire needs to work exceptionally well.

Questionnaire Design offers comprehensive and practical guidance for designing and composing questionnaires across various industries and purposes, ensuring accurate and efficient data collection. It emphasizes the importance of having a clear understanding of the objectives you want to achieve through your questionnaire. This updated fifth edition recognizes the fundamental challenge of achieving clarity and provides valuable advice for planning and focusing your questionnaire. It continues to be a valuable resource for those using interviewer-administered surveys, but it also reflects the growing prominence of online surveys and the associated challenges.

In today's fast-paced world, time is a precious commodity, and this revised edition of Questionnaire Design makes it even easier to navigate to the key points. Each chapter is now organized into bullet-pointed takeaways, making it convenient for readers to grasp the essential information quickly. Whether you are a novice questionnaire writer or an experienced professional, this guide will help you create questionnaires that yield valuable insights and improve your decision-making processes.

So, if you want to ensure that your questionnaire works as effectively as possible in today's competitive landscape, don't hesitate to invest in this updated edition of Questionnaire Design. With its comprehensive guidance and practical tips, it will empower you to create questionnaires that deliver the results you need to succeed.

Weight: 518g
Dimension: 158 x 234 x 25 (mm)
ISBN-13: 9781398604124
Edition number: 5 Revised edition